Business Fundamentals

In short, starting and managing a business takes a great deal of business knowledge and experience. Get an overview of accounting, finance, operations, human resources management, marketing, and strategy. Look at real-world businesses as you develop an understanding of each of these key disciplines. 


1. People

Human resources are your company’s greatest asset and how you lead, motivate and inspire your employees can have a huge impact on the success of your company. In People Management, learn the key leadership and communication skills that you need to be a successful leader and build a strong organization.

People Management


2. Operations

Have you ever wondered what happens behind the scenes of a major new product launch such as a new iPhone or the latest version of a popular video game? Managing a supply chain and making sure production meets demand under tight deadlines can be incredibly complex and is critical to business success. In Operations Management you will explore key aspects of business operations including capacity planning, productivity analysis, and improvement, quality assurance and the concept of lean management. Learn about tools and techniques for managing quality, computing cycle times for operations and organizing and configuring the various components of a supply chain.

Operations Management


3. Accounting

Proper management of the day to day accounting and finances of a business is critical to operations. In accounting, learn about different business organizations and the role of accounting in each. You will also learn how to read, analyze and prepare financial statements, an essential skill if you plan to start or run a business.

Accounting for Desicion-Making


4. Strategy

How does your business compete in the industry? How can you create a competitive advantage? Are you able to adapt to a changing business environment? The ability to take a high-level, strategic view of a business is necessary to identify opportunities and to stay ahead of external forces such as new competition and changing consumer demand. In Strategic Management you will learn how to develop a business strategy including analyzing the competition and identifying ways that your business can gain a competitive edge.

Strategic Management


5. Finance

The growth and maintenance of your business may require making major purchases, investments, mergers and acquisitions and more. Smart financial planning and decision-making create value for your organization and ensure its growth in the future. In Corporate Finance learn the tools and techniques managers use to manage capital and maximize the value of a business.

Corporate Finance


6. Marketing

Marketing is much more than simply advertising a product or service. You must identify and interact with your customer, stay on top of their changing needs and desires and deliver a strong value proposition. In Marketing Management, you will learn core concepts of marketing including segmentation, targeting, differentiation, product positioning and much more. Real-world business scenarios will be used to learn about different marketing strategies and tools for analyzing and discovering opportunities.

Marketing Management